Who Are We

Erin Huizenga


Erin designs to help people learn. Believing solutions are best found in true collaboration with the people who will benefit from them, she helps organizational leaders and their partners connect human-centered research insights with creative thinking and guides teams through the process of change and implementation. Throughout her career she's partnered with Motorola, PNC Bank, OfficeMax, Wilson, and Best Buy at firms like IDEO, Gravitytank and Gensler. Since founding Borough + Block, she has partnered with local and national foundations to design for public health and diversity initiatives, the University of Chicago to design tools for public school teachers, and designed a program to empower students to build a portfolio of real work. She’s designed curriculum and taught entrepreneurship and communication courses for graduate students at the IIT Institute of Design and Northwestern University.

Chris Huizenga


Chris has dedicated his career to helping organizations connect their vision and value more meaningfully with their audiences. His ability to turn insights into strategies has helped clients and their stakeholders in higher education, the nonprofit sector, and economic development associations to co-create new methods that refine, deepen, and communicate their value. Chris has designed and delivered curriculum for the professional development of nonprofit association members and led teams of administrators and physicians in the co-development of strategies and tactics to leverage communication that drives improvements in community health. Chris delights in developing future change-makers in his communication courses, having taught at institutions such as Columbia College Chicago, the University of Denver, CU Boulder, and the University of Economics in Prague.

THE collaborative TEAM

Colleen Pratt


Operations Director

Design Researcher

Julie Nelson

Brand Designer

Stacy Klingbeil


Design Researcher

Joe Liu

Technical Project Leader

Carlye Lauff

Design Researcher, Ph.D.

Devin Soule


UX Designer

Art Director

Danny Schuman