Who Are We

Erin Huizenga

As Principal and Design Director, Erin is always thinking about how to create strategies for how people can best live and learn. She guides research methods, designs strategies, and provides creative direction. Throughout her career she’s collaborated with clients such as PNC Bank, Francis W. Parker School, Chicago Public Schools, Healthbox, Motorola, We Energies, Converse, Joyce Foundation, and Wilson. She’s founded two ventures of her own through her passion to bring design to all people. In 2008, she launched nonprofit EPIC and in the last nine years $4M+ in design services have been donated to 50+ start-up organizations by engaging 1000’s in volunteerism. In 2015, she launched Till knowing that high school and college students need more opportunity to build a portfolio of work. She sits on the Board of Directors for AIGA Chicago and serves as Adjunct Faculty at Institute of Design and Northwestern University.

Chris Huizenga

Chris is Co-Founder and Principal of Borough + Block, where his work has focused on education strategies and public placebranding initiatives for underserved neighborhoods. He is an Assistant Professor of Instruction at Columbia College Chicago, where he leads students in courses on social change communications, social media and PR strategies, interactive advertising, and semiotics. He was recently a Visiting Lecturer at the University of Economics, Prague, where he led teams of students in the rebranding of the City of Plzen, Czech Republic, for the purpose of drawing American tourists to the city. In 2010, he provided strategic communication for Be Well Lake County, a coordinated community health initiative to provide primary care services and health and wellness planning to medically underserved residents.  


Nat Headshot.png

Art Direction


Design Researcher


Design Researcher


Hallie Gould


Brand Planner/Production Director


Digital Strategist