Who Are We

Erin Huizenga

As Founder and Chief Design Officer, Erin is always thinking about how to create strategies for how people can best live and learn. She guides research methods, designs strategies, provides creative direction, and guides teams through the process of innovation. Throughout her career she’s collaborated with clients such as PNC Bank, Stanford University, Healthbox, Motorola, Merck, University of Chicago, Chicago Cares, ProLiteracy, Francis W. Parker School, Chicago Public Schools, and The Joyce Foundation. She’s founded two ventures due to her passion to bring design learning to all people. In 2008, she launched nonprofit EPIC and in the last nine years $4M+ in design services have been donated to 50+ start-up organizations by engaging 1000’s in volunteerism. In 2015, she launched Till knowing that 16-22-year-old students need more opportunity to build a portfolio of real work. She authors curriculum and serves as Adjunct Faculty for graduate students at the IIT Institute of Design and Northwestern University.

Chris Huizenga

As Co-Founder and Principal of Borough + Block, Chris has focused on education strategies and initiatives for underserved neighborhoods. He is an Assistant Professor of Instruction at Columbia College Chicago and an Adjunct Instructor at the University of Denver-University College, where he leads students in courses such as Dimensions of Reputation Management at DU and social change communications, social media and PR strategies, interactive advertising, and semiotics at Columbia College Chicago. He was recently a Visiting Lecturer at the University of Economics, Prague, where he led teams of students in the rebranding of the City of Plzen, Czech Republic, for the purpose of drawing American tourists to the city. In 2010, he designed strategic, educational communication for Be Well Lake County, a coordinated community health initiative to provide primary care services and health and wellness education to medically underserved residents.  


Art Director

Design Researcher

Design Researcher

Hallie Gould


Account Director

Digital Strategist

Devin Soule


UX Designer

Deborah Alden



Shilpi Kumar



Danny Schuman



Julie Nelson

Brand Designer

Perry Gattegno


Trademark Consultant