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Who Are We

With our help, our clients generate more innovative ideas and products,
increase stakeholder satisfaction, and reduce costs while expanding their markets.

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Erin Huizenga

PRINCIPAL AND DESIGN DIRECTOR

Erin designs to help people learn. Believing solutions are best found in true collaboration with the people who will benefit from them, she helps organizational leaders connect learner-centered insights to build new programs and tools. She has partnered with national organizations to design learning programs for public assistance and diversity initiatives, designed tools for higher education institutions and public schools, and designed a program to empower high school students to build a portfolio of real work. She’s worked with firms IDEO and Gensler on projects for Northwestern Medicine, Motorola, PNC Bank, and Wilson. She’s been a nationally featured speaker at CreativeMornings and the HOW Conference and has created curriculum and taught graduate courses at IIT’s Institute of Design and Northwestern University.

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Chris Huizenga

PRINCIPAL and STRATEGIST

Chris helps organizations embrace their people as the source of their strength. His has helped clients in higher education, the nonprofit sector, and cultural institutions to co-create new programs and tools that refine and deepen their value. Chris has designed business curriculum for higher education institutions and for global nonprofit associations, and has built curriculum and learning platforms for a global start-up accelerator. He delights in developing future change-makers, having taught at Columbia College Chicago, the University of Colorado at Boulder, the University of Economics in Prague, and the University of Denver. Chris is also host of It Makes You Think, a podcast that celebrates education, learning, design, and the people that make it all happen.


THE collaborative TEAM

Colleen Sarihan

Operations Director

Carlye Lauff

Design Researcher, Ph.D.

Austin Klemmer

UX Designer

Joe Liu

Technical Project Leader

Design Researcher

Andreya Veintimilla

Design Researcher

Tara Gilboa

Learning Designer + Researcher

Video Art Director