Brand 10 neighborhoods in 100 days? On it.
Globally, those who have heard about Chicago will tell you about its skyline, its sports icons, and its deep-dish pizza. However very few people, including many Chicagoans, have ever heard about the less pronounced neighborhoods woven throughout Chicago’s grid. We decided to produce ten posters for ten Chicago neighborhoods to promote local tourism among residents and visitors. We gave ourselves just 100 days to ground our understanding of the makeup of these areas and to make designs that capture the functional identity for each.
IMPACT WE SEE
These are understated neighborhoods, separate but connected entities that function as part of the city and add up to its larger story—a story that’s now accessible to everyone: residents, visitors, and businesses.
Featured in PlaceBrands: Chicago: the hot tempered city