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What We Do

A DESIGN AND COMMUNICATION STUDIO.

We partner with academic institutions, socially-minded organizations, foundations, and public agencies to discover insights, drive breakthrough concepts, and craft new positions. We use a human-centered design approach to create innovative strategies and brand experiences.

 


We've partnered with many visionaries.


OUR PROCESS.

 

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Insights

Understand Needs + DESIRES

 

CONTEXTUAL INTERVIEWS

SHADOWING

ONLINE SURVEYS

CUSTOMER DIARIES

CO-CREATION SESSIONS

TRENDS ANALYSIS

AUDIT OF POSITIONING

PERSONAS AND INSIGHT BRIEF

CORE ATTRIBUTES + STORY

IDEAS

BUILD VISION FOR THE FUTURE

 

BRAND TOUCHPOINT SCENARIOS

COMPETITIVE ANALYSIS

DESIGN OBJECTIVE FRAMING

VALUE PROPOSITION DEFINITION

NAMING RECOMMENDATIONS

TONE OF VOICE

CREATIVE DIRECTION + INSPIRATION

INFORMATION ARCHITECTURE

COMMUNICATION + ENGAGEMENT STRATEGY

IMPLEMENTATION

BRING NEW VISION TO LIFE

 

MARKETING + COMMUNICATION PLAN

MESSAGING + NAMING

IDENTITY + TYPE + COLOR PALETTE

PHOTOGRAPHY + GRAPHIC ILLUSTRATION

BRAND GUIDELINES

MARKETING + EVENT COLLATERAL

SOCIAL MEDIA PLAYBOOK

EXPERIENTIAL + EVENT DESIGN

WEB DEVELOPMENT + SITE LAUNCH


SPEAKING + FACILITATING.

With backgrounds in education and teaching, we also offer thought leadership on organizing strong user-centered processes, design coaching, and storytelling. Whether you are looking for a keynote speaker or hosting a team training, we can tailor the discussion to your audience. Examples of sessions we have offered include: Human-Centered Design 101, Understanding your Audience, Communication Design, and Prototyping for Discovery.