If the walls could talk, would you listen?
Vamonde is an entirely new way to learn about the history of a place. This app gives users a way to use their voice as part of a larger cultural narrative. Users can make imprints on memories, places, and moments in time, by adding their voices and experiences to a timeline of places.
We were selected to create a marketing plan, social media playbook, and brand visual center ahead of the platform's launch prior to the Social Media Week 2015 in Chicago. We put the various audiences at the center of our research, strategy, and design to develop a creative catalog that helped the company understand their audiences, build an engaging brand, and build relationships with content creators and their networks on social media. We developed shared brand values that promote discovery, creativity, curiosity, humanity, and reality.
IMPACT WE SEE
Vamonde democratizes education so that anyone in the world who has this app can learn about the historical significance of a place. As Vamonde continues to grow, so will its ability to provide equitable information to all.
Featured on WGN Radio: “We wanted to build a storytelling platform that connects you to physical place”