Techstars

DESIGN RESEARCH + TOOLKIT DESIGN

 

DESIGNING A GLOBAL LEARNING TOOL FOR TECH ENTREPRENEURS

CHALLENGE
Techstars, the worldwide network that helps entrepreneurs succeed, needed a way to get its educational offering organized, accessible, and understandable to all its audiences from Startup Weekend participants to accelerator participants world-wide.

OUTCOME
Tone of voice development.
Openly available microsite toolkit.
Video curation.
Worksheet development.
Testing to get user feedback.

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IMPACT
Internal stakeholders at Techstars are calling this new Entrepreneur’s Toolkit a “labor of love” and with good reason — the heart behind this brand gets genuinely excited to see innovations come to the market, to see problems go away, and to see people’s dreams and hard work become reality. Borough + Block will write and design a mentor’s guide to compliment the ever-growing Entrepreneur’s Toolkit, so look for additional topics to be added throughout the year and for more great startups coming out of this benefit organization.